Gretchen Gailey has worked in the cannabis industry for the past six years in a communications and government affairs role advancing the industry through its data and the stories of those involved. She is the founder of Panoptic Strategies, a consulting firm that works specifically with cannabis clients to make sure they have the traction they need to grow their businesses and influence policy makers.
While in cannabis, Gailey most recently worked at KCSA Strategic Communications and as the Executive Vice President of Communications & Government Affairs for New Frontier Data where she developed and implemented an integrated strategic communications plan to advance the company’s brand identity, making it one of the most recognized companies in the cannabis space. She has also worked with lawmakers to inform them on tax policy and provided the U.S. Senate Finance Committee with the data necessary to draft cannabis tax legislation.
Before joining the cannabis industry, she served as the Communications Director for Congressman Bill Shuster (R-PA), the Chairman of the House Transportation and Infrastructure Committee. Gailey also has a wide depth of knowledge in communications stemming from more than 10 years of experience as a journalist with Fox News and NBC News in Washington, D.C. She has interviewed heads of state, covered natural disasters, political campaigns, terrorist trials and told the stories of countless Americans across the country.
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Where were you born? Pittsburgh, Pennsylvania
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Where did you go to college? Penn State University
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Favorite hobbies? Baking, Photography, Traveling
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Unique previous jobs? Former Network News Field Producer
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Favorite sports teams? Pittsburgh all day and all night – Steelers, Penguins, and Pirates
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Favorite quote? “Every post is honorable in which a man can serve his country.” – George Washington
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Favorite movie? Last of the Mohicans
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Favorite food? Spaghetti with Meatballs
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What made you decide to enter the cannabis industry? I looked at cannabis in the same way that I looked at journalism, as an opportunity to be a part of history as it was happening
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Fun fact that we haven’t asked…. I spend most of my free time doing charitable work for veterans and warfighters through my membership in the Daughters of the American Revolution
