It seems virtually everyone I meet in the cannabis space think that they got a good beat on the industry and their target audience. Anyone that has spent more than a month in the industry feels himself an OG and knows their customer wants cannabis in one form or another. The truth is there are no OG’s in this industry due to the simple fact that as an industry we haven’t even gotten out of the gate and have barely crossed the starting line. We are at the tip of the iceberg and those few who are humble enough to recognize this also recognize there is so much room for innovation in perfecting the cannabis consumption experience, that the possibilities are literally endless.

Continue reading