Case Study: Alpha Plans to Launch Cannabis Vaping Products

One of our clients recently had a situation where one of their four SKU’s was not performing as projected, so they were forced to pivot and replaced that strain with a new one. The challenge was that they set out to do things right and had pre-printed the strain names on all of their 4 branded cartridges.

In this mock case study, based on a real-life situation we compare the financial exposure of standard hardware vs. HaloSystem compatible cartridges. Obviously, the names of the brand and its products have been changed “to protect the innocent”, also our client has mandated it.

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