The Importance of Branding in the Marijuana Industry

Cannabis branding is a crucial strategy to build legitimacy and interest that will drive recognition and repeat sales. Previously the image of marijuana arouse connotations of fringe group slackers and black market activities. As legalization is becoming mainstream, so too is the capacity for marijuana. Evan Horowitz, Co-Founder and CEO of WeedClub.com, told Forbes, “Branding will be the difference between success and failure in the emerging legal cannabis business.” Cannabis branding will bring greater legitimacy to the industry and offer trust for new patients and consumers. The way cannabis products are presented needs to be sleek and professional to appeal to an increasingly sophisticated market and to break these negative perceptions. As many different entrants to the cannabis industry emerge, it is increasingly important for brands to express their niche and how they differentiate from the rest.

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Investment Funds in Cannabis

Finding funding can be a difficult part of any new venture, but as the cannabis market remains controversial, it can be especially difficult for founders to secure the necessary funding for their cannabis startups. Luckily, as the legal cannabis industry continues to grow, so too have the niche investment opportunities and corresponding investment funds. A multitude of investment groups have emerged that have portfolios for cannabis ancillary companies, direct cannabis products, or even cannabis investment firms that fully specialize in cannabis sector funding. There are new opportunities for those to receiving funding for their cannabis venture. Below we have outlined 10 of the top players in cannabis cash.

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What you need to know about the NY recreational marijuana bill

New York, the home state of The Blinc Group and many other ancillary cannabis companies may have the opportunity of a lifetime in front of us. A bill is currently in consideration that if passed, would allow recreational marijuana in the empire state.  Not only would this provide a major economic opportunity to companies in the cannabis sector, but would also further legitimize the industry, reducing social stigma and paving way for more professional working relationships.

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Hottest sectors within cannabis technology

While “cannabis entrepreneur” was interpreted as “drug dealer” just 10 years ago, the influx of credible companies and professionals into this industry is quickly putting an end to that stigma. From Silicon Valley to New York City, technology companies in particular play a huge role in legitimizing this industry to the point of going mainstream. Here are some of the hottest sectors in cannabis:

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Top Cannabis Vape Distributors

There is no denying that vaping is a hot trend in cannabis consumption. There are a multitude of health benefits of vaping over traditional smoking, pipes, and bongs shifting many cannabis users over to this delivery method. Many retail locations are looking for top and new players in the cannabis vape scene. Partnering with a distributor is the key to maximizing this opportunity.

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Blockchain in Cannabis

Marijuana is currently classified as a schedule I substance, the same class of heroin making the legal sale of cannabis a federal crime. This loophole creates a system where large commerce stakeholders like banks and credit card companies refuse to collaborate with the cannabis industry. Without conventional partners, many business owners are sidelined and alternatively work in a nearly all cash business. The lack of security and transparency is problematic for regulators and those in the industry. Blockchain technologies, however, create a more open and reliable means of trade.

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