When it comes to cannabis vaping products, we often encounter most the same at point of sale; the same cartridges, disposables, batteries, etc. only differentiated by packaging and brand promise, while the hardware is only identified by logos and color treatment, with form factors remaining vastly repetitive and outright boring. Think about it, how many brands have the same cart with the same white ceramic tip? Take them out of the context of packaging, and you will be hard-pressed to tell the difference from 3 feet away. That’s a big problem, especially so in strictly regulated markets like Canada, where packaging guidelines are universal and your only visual differentiator is brand and product design.

Continue reading